Katie Williams is a serial entrepreneur who thrives on the challenges of building successful businesses with empowered and inspired teams. A trailblazer in global TV marketing, she has led multiple products to achieve over $100 million in sales during her impressive 30+ years in marketing.

Katie’s achievements have been honored with several prestigious awards, including induction into the Direct Response Hall of Fame and the Electronic Retailing Lifetime Achievement Award. Her global company, Williams Worldwide Television, became the Largest Woman-Owned Business in Los Angeles, and she was named Entrepreneur of the Year in 1993.

Beyond her professional success, Katie is most proud of her role in mentoring numerous individuals who have launched their own highly successful companies. However, her commitment extends beyond business achievements; she is dedicated to making a meaningful contribution to the lives of her customers.

Katie’s approach to business and life is deeply influenced by her spiritual beliefs, reflecting her lasting values. Staying true to her ‘hippie girl’ spirit, she adheres to the idea that the love we receive is equal to the love we give.

As the Co-Founder and Co-CEO of Ideal Living, Katie is committed to helping improve the health and well-being of as many people as she can. Her leadership style blends her business skills with a commitment to making a difference, and that winning combination has set her apart in the industry.