FOUNDER + CO-CEO
Peter Spiegel is a visionary entrepreneur and product inventor with a remarkable track record spanning over 30 years. From the outset, his passion for making a meaningful impact on the world has been the driving force behind his extraordinary career.
After high school, Peter embarked on a quest to find purpose and lasting happiness. He worked on an organic farm, studied meditation and Chinese medicine, and earned a degree in Human Development from the State University of New York. Post-graduation, he successfully bootstrapped and later sold a small natural foods company in 1989.
Delving into the world of TV marketing, Peter specialized in direct-to-consumer sales, creating products that provided practical solutions to everyday problems. His innovative creations quickly gained recognition, becoming top sellers at major retailers like Walmart, Bed Bath and Beyond, Target, and Costco. This phase marked a pivotal stepping stone in his career as a serial entrepreneur and product inventor.
In his quest to reach a wider audience, Peter ventured into the world of television direct-to-consumer marketing, where he combined mass communication with innovative product solutions. His creations became highly sought-after and were sold in major retailers like Walmart, Bed Bath and Beyond, Target, and Costco.
In 2007, Peter took a significant step by buying out his business partners. He dedicated himself to using his product innovation and marketing skills to improve people’s health and quality of life.
Together with his life partner, Katie Williams, he founded Ideal Living, a company committed to ensuring everyone has access to clean air, pure water, and a strong foundation for wellness. Today, Peter finds fulfillment in serving others and making the world a better place.